Doritos
What this engagement required.
The Doritos Crash the Super Bowl competition invited consumers to produce their own commercials for a chance at national air during one of the most-watched broadcasts in American television. Nearly 2,000 entries were submitted in 2009. Three were ours.
All three spots were shot on the RED ONE camera in 4K resolution in late 2008, at a time when the camera had been commercially available for less than two years and major studios were still evaluating it. Each spot had its own director and its own cast. The same crew worked all three production days, one ad per day, with only directors and talent rotating between them.
The Chase, Girl Fight, and Bold Burglar were developed as three distinct concepts, each built around a different comedic premise and a different director, produced under one unified effort.
The Chase
After teasing his roommate's cat with a laser pointer, a man finds himself chasing an R/C car with a bag of Doritos attached, tearing through the house before landing face-first in the kitty litter. Directed by Chris Armstrong and starring Melissa Disney, Braxton Davis, Jeremy Searle, and Snowball the Cat, The Chase was selected by Frito-Lay as one of five finalists from nearly 2,000 submissions. It aired nationally in the months following Super Bowl XLIII.
Girl Fight
Two women reach for the last Dorito at a barbecue. What follows is a fast-paced martial arts sequence as both refuse to concede the final chip. Directed by Wes Llewellyn and Ryan Mooney and starring Lonnie Colon, William Spencer, and stuntwomen Katie Eischen and Bethany Levy. A custom resin stunt chip was fabricated specifically for the production, affectionately named Morty. Girl Fight was unofficially confirmed as a top-10 finisher (contest rules prevented more than one entry per submitter from advancing) and was selected instead to represent Frito-Lay at the Cannes Advertising Lions Festival.
Bold Burglar
A burglar breaks into a house and can't resist the open bag of Doritos resting in the sleeping owner's arms. He finishes the bag. He wants more. He reaches for the Doritos dust on the owner's fingers. Directed by Brad Bosley and starring Jeff Lorch and James McMann, Bold Burglar did not place in the 2009 competition. Two years later, Bosley returned to Crash the Super Bowl with a PepsiMax spot, won, aired during Super Bowl XLV, and briefly became the subject of debate on the floor of Congress.
These spots were produced by AntiKaiser Productions, Aaron Matthew Kaiser's previous production banner, with Chris Roberts Productions for Resolve Entertainment.
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